Engaging interview and meaningful insights about Generative AI and its impact on the creative industry. Scott Henderson and I chat about how designers are using AI to complement their process. Thanks to Tom Mirabile and HomePage News for this fun episode and feature on Design Driven.
In this episode of Design Driven, Springboard Futures' Tom Mirabile talks to industrial designers Steve Cozzolino and Scott Henderson about how generative artificial intelligence (gen AI) is being used increasingly in design applications.
Generative AI is a technology that can be used to generate concepts and dimensional images in designing physical products. This process starts with a prompt or query in the form of text, an image or even an existing design, in the same way one might use a search engine like Google.
Unlike search engines in common use, it does not simply return existing knowledge for the user to sort through. Instead, gen AI uses various algorithms to translate responses to that query and generate new, unique representations of dimensional objects, illustrations and original product concepts.
While the complexity of generative AI currently exceeds our ability to imagine its uses, in the foreseeable future, it will help write code, develop products, redesign business processes and transform supply chains.
However, there are as many concerns as questions surrounding generative AI. Among these are its potential misuse and abuse and its potential to disrupt existing business models.
Design Driven turns to those at the vanguard of this technology's use to help us unpack its fundamental usage and realities.