Our Studio

Founded in 2006, cozzolino studio LLC is a research and design studio based in New York City. In bringing innovative ideas and one-of-a-kind products to market, we emphasize the two most important aspects of the design process are communication & collaboration.

We believe design requires an acute awareness of market opportunities combined with rigorous observation of consumer behavior in order to better understand user needs to enhance and elevate everyday experiences. Our mission is to develop compelling and disruptive ideas. To create iconic, highly desirable products that are unique, beautiful, intuitive, and easy to use. The studio's goal is to combine beauty with utility, to achieve a sensibility and innovation that is, above all, empathetic to the end user and game changing for your brand. We create authentic experiences, meaningful solutions, and memorable objects that make a difference. Design with a purpose.

Our Team

Steve CozzolinoPrincipalSteve Cozzolino, an award winning and distinguished industrial designer with over 25 years of consulting experience, earned a BFA in Industrial Design from the University of Notre Dame in 1993. In 2006, Steve launched cozzoli… — **Steve Cozzolino**
**Principal**
Steve Cozzolino, an award winning and distinguished industrial designer with over 25 years of consulting experience, earned a BFA in Industrial Design from the University of Notre Dame. In 2006, Steve launched cozzolino studio LLC. He is a design judge and presenter on “America By Design” on CBS. Steve has received multiple "Red Dot" Design Awards, the industry's highest standard of excellence, has been featured in The New York Times and was honored by the City of New York with a 2011 "Excellence in Design" Award. He's repeatedly won "Good Design" Awards, Spark! Awards, ID Magazine's "Design Distinction", Appliance Magazine's "Best of", and has received numerous design patents. Steve believes you can have direction and purpose everyday by focusing on your passion. His is design.

Seung Hyuk ‘Avo’ Choe

Designer

Seung Hyuk ‘Avo’ Choe was born and raised in South Korea as an aspiring engineer but fell in love with art and design. He landed in New York, graduating with a BFA in Product Design from Parsons School of Design. He designed for electronics, furniture, instruments, and more, with a passion and appreciation for elegant, well-thought-out objects.

Rick Babick Design ResearchRick has over forty years of experience in research and analytics. He founded Design Research in 1998 as a boutique research supplier to the tabletop industry. The company has since expanded to include clients in houseware… — Rick Babick
Design Research
Rick has over forty years of experience in research and analytics. He founded Design Research in 1998 as a boutique research supplier to the tabletop industry. The company has since expanded to include clients in housewares, home décor, appliances and home furnishings as well as consulting companies, industry trade groups and retailers. Prior to founding Design Research, Rick spent 16 years as head of market research and strategic planning at Lenox, Inc. where his department conducted more than 75 studies per year for six divisions and fifteen brands in multiple channels and countries. Rick is a graduate of Seton Hall University and holds a master’s degree from The Graduate School of Rutgers University. In his spare time he enjoys gardening, construction work, biking, hiking, reading and creative writing.

Janine Michalek Design ResearchJanine earned her B.B.A. in Business Marketing from The College of William & Mary where her love of consumer behavior and design flourished. She began her career at one of the top research houses in the country, Op… — Janine Michalek
Design Research
Janine earned her B.B.A. in Business Marketing from The College of William & Mary where her love of consumer behavior and design flourished. She began her career at one of the top research houses in the country, Opinion Research Corporation in Princeton, New Jersey and has worked in Princeton’s research corridor ever since. She became a passionate trendspotter in fashion and the home, as well as cultural and generational trends while leading the research team at Lenox, Inc. Currently serving as Vice President of Market Intelligence for Design Research, and having worked with over 100 world-class brands, Janine is now a veteran at improving products and brands via comprehensive market analysis coupled with a deep understanding of American consumers. Janine enjoys living at the beach, worshipping nature, hiking, yoga and handstands.

Neil Cohen Design engineerSchooled with a combined Bachelor degrees in Fine Arts and Industrial Design, Cohen is a graduate of the Rhode Island School of Design. Cohen’s insightful point of view and refined sense of shape and interplay of utility is… — **Neil Cohen**
**Design engineer**
Schooled with a combined Bachelor degrees in Fine Arts and Industrial Design, Cohen is a graduate of the Rhode Island School of Design. Cohen’s insightful point of view and refined sense of shape and interplay of utility is geared to fuse rich materials and a contemporary vision with expert workmanship. With his establishment of designrt studio in 2003, Cohen has been recognized for excellence and exhibited internationally by the Steelcase/Interiors Magazine Design Partnership, AIGA Objects of Design, the Japan Arts Council, the prestigious 30 under 30 exhibition in New York and the Chicago Athenaeum for GOOD DESIGN. Neil’s commitment to being client-centric provides a platform for development of clear ideas and discoveries that translate into strong results for client’s objectives and the marketing of a lifestyle people desire.

Our Approach

Art + Science

The focus of cozzolino studio is the fusion of art and science - To coalesce beauty with technology, to achieve a sensibility and innovation that is, above all, empathetic to the end user and sympathetic to your brand by identifying needs and opportunities within your market segment and beyond.

Discovery & Application

WE FIND MEANING

We insure clear project definition is in place from the start by listening to you, our client, to fully understand program goals. We strive to develop long term partnerships to strategically re-define and build your brand. By first investigating and better understanding how consumers experience your brand, we can create relevant, compelling stories to connect your consumers in a more meaningful way.

Disrupt the Present

WE CREATE OPPORTUNITIES

We research and evaluate current product offerings verses current consumer needs. Through category immersion, we better understand your competitive landscape and identify market opportunities. By walking store aisles, investigating new technologies, surveying relevant analogies, and observing consumer behavior, we define opportunities to develop clear, concise design direction.

Inspire the Future

WE DESIGN EXPERIENCES

Upon gaining insight and direction, we create iconic designs and meaningful solutions that engage and resonate with your consumer. We will partner with your development team in order to maintain high impact design from start to finish. By bringing disruptive design and memorable experiences to market, we elevate your brand above the competition to gain market share and help grow your business.