Next Gen Mop

RESEARCH | CONSUMER ARCHETYPES | STRATEGY | OPPORTUNITY MAPPING | CONCEPT fRAMING

DISRUPTION

The synergy of research, strategy, and design enabled us to uncover opportunities for Quickie to grow their business in the cleaning category. By identifying unmet user needs in the floor cleaning process, we developed break through, next generation cleaning tool concepts to help define and build game-changing business opportunities.

Consumer Archetypes