Line of Espresso Makers
StrategY | PRODUCT DESIGN | Visual Design Language | CMF SPECIFICATIONS | Master Artwork
BRAND BUILDING
Jarden Corporation engaged us to design and develop the company’s new line of Mr. Coffee espresso makers to re-establish the brand’s presence and identity as an industry leader. By refreshing the look and feel of the brand across platforms, we expanded the appeal of Mr. Coffee to a younger demographic and strengthened the brand’s positioning in the market place.
Creating a Distinct Visual Design Language
Strategy | PRODUCT DESIGN | Visual Design Language
PHASE 0: Product and Brand Strategy
PHASE 1: Concept Sketching and Ideation
PHASE 2: Design Refinement & 3D CAD Development
PHASE 3: Design Finalization & 3D Visualizations
