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Lasting Moisture Body Care


BRAND Strategy | Packaging DESIGN | Family Design Language | GRAPHIC DESIGN | prototyping

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COMMUNICATION

Johnson & Johnson asked us to develop a cohesive strategy and design language for a family of body care products that introduces skin health and nutrition to emerging markets. We designed an iconic, sensual line of packaging that communicates skin care nourishment equates to natural beauty. We helped Johnson & Johnson engage a new consumer and enter a new market to grow their business.

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Strategy | PRODUCT DESIGN | prototyping

Inspiration Image Boards and Competition

PHASE 0: Inspiration & Market Survey

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PHASE 1: Concept Development

 
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PHASE 2: Prototype Development and Design Refinement