Appliance Family

STRATEGY | PRODUCT DESIGN | Brand Identity | Visual Design Language 

BRANDING

We re-invented the BRIM brand by re-defining and re-establishing the brand’s attributes, characteristics, and identity to create a unique, compelling brand story and capture a newer market segment in the ever expanding coffee category. By identifying the needs, rituals and desires of our target audience, we created a new line of craft coffee products that has a strong appeal and continues to grow, expanding in retailers such as Williams-Sonoma and Macy’s.